Environmental & Experiential Design
Immersion Rooms | Goffstown Village Critters | Nature-Infused Exposition Booth
Brand Strategy & Campaigns
Grow With Us | Utopia Seaport | TransPlanted Boston
Creative Communications & Client Engagement
Pitch Decks & Proposals | Outdoor Industry Advocacy Graphics | Sustainability Messaging Overhaul
Select Project & Case Studies
Human-Inspired Approach
My work spans the limits of communication and experiential design. Using a human-first approach, I shape marketing strategy to reflect the needs of an authentic and engaged audience through the lense of nature and environment.
Strong industries for my work are biophilic design, horticulture, architecture & urban planning, outdoor recreation, and wellness.
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Immersion Rooms: Biophilic Wellness as a Modern Ammenity
Immersion Rooms are calm, sensory-rich spaces that bring wellness into commercial environments. They quickly became a top-performing tenant amenity—driving contract renewals and ranking among the most-booked rooms in reservation apps. I positioned them as a high-impact entry point to deeper biophilic design conversations with key clients.
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Immersion Rooms: Biophilic Wellness as a Modern Ammenity
Immersion Rooms are calm, sensory-rich spaces that bring wellness into commercial environments. They quickly became a top-performing tenant amenity—driving contract renewals and ranking among the most-booked rooms in reservation apps. I positioned them as a high-impact entry point to deeper biophilic design conversations with key clients.
Sensory-Rich Biophilic Breaks
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Customized to Fit Any Space
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Design Driven By Results
100% Positive User Feedback
Beyond self-reported wellness levels, every visitor showed an increase in happiness after spending time in the Immersion Room, not one experienced regression.
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Transplanted: Evolving a Pop-Up Brand into a Multi-Channel Experience
Transplanted started as a pop-up retail experiment. Over time, I led the creative development of a cohesive brand system that could scale across three distinct but connected branches: a mobile plant truck, a retail concept store (Sprout), and community-driven workshops. My work spanned brand messaging, visual identity cohesion, campaign support, and space-based storytelling.
Transplanted began as a mobile plant shop activating public spaces, then grew into guided plant parties and a brick-and-mortar store, Sprout, to meet demand to invigorate street level storefronts. Through clear branding and strategy, it connected back to our parent company's clients by offering a service that activated underused space, increased dwell time, and fostered community connection.
A flexible visual identity system built to support and expand with an evolving outreach off-shoot.
I created a branding evolution that felt distinct yet connected to the parent company, building a sense of familiarity and community across all initiatives.
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Case Study #1
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Case Study #1
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Our Features
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