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Environmental & Experiential Design

Immersion Rooms  |  Goffstown Village Critters  |  Nature-Infused Exposition Booth

Brand Strategy & Campaigns

Grow With Us  |  Utopia Seaport  |  TransPlanted Boston

Creative Communications & Client Engagement

Pitch Decks & Proposals  |  Outdoor Industry Advocacy Graphics  |  Sustainability Messaging Overhaul

Select Project & Case Studies

Human-Inspired Approach

My work spans the limits of communication and experiential design. Using a human-first approach, I shape marketing strategy to reflect the needs of an authentic and engaged audience through the lense of nature and environment.

Strong industries for my work are biophilic design, horticulture, architecture & urban planning, outdoor recreation, and wellness.

Explore

1.

Immersion Rooms: Biophilic Wellness as a Modern Ammenity

Immersion Rooms are calm, sensory-rich spaces that bring wellness into commercial environments. They quickly became a top-performing tenant amenity—driving contract renewals and ranking among the most-booked rooms in reservation apps. I positioned them as a high-impact entry point to deeper biophilic design conversations with key clients.

401 park immersion-11.jpg
401 park immersion-11.jpg
401 park immersion-21.jpg

1.

Immersion Rooms: Biophilic Wellness as a Modern Ammenity

Immersion Rooms are calm, sensory-rich spaces that bring wellness into commercial environments. They quickly became a top-performing tenant amenity—driving contract renewals and ranking among the most-booked rooms in reservation apps. I positioned them as a high-impact entry point to deeper biophilic design conversations with key clients.

401 park immersion-17.jpg

Sensory-Rich Biophilic Breaks

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Customized to Fit Any Space

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Design Driven By Results

immersion room results

100% Positive User Feedback

Beyond self-reported wellness levels, every visitor showed an increase in happiness after spending time in the Immersion Room, not one experienced regression.

plant shop popup

2.

Transplanted: Evolving a Pop-Up Brand into a Multi-Channel Experience

Transplanted started as a pop-up retail experiment. Over time, I led the creative development of a cohesive brand system that could scale across three distinct but connected branches: a mobile plant truck, a retail concept store (Sprout), and community-driven workshops. My work spanned brand messaging, visual identity cohesion, campaign support, and space-based storytelling.

Desert Cave Retreat
Glass Art Cube
Glass Art Cube

Transplanted began as a mobile plant shop activating public spaces, then grew into guided plant parties and a brick-and-mortar store, Sprout, to meet demand to invigorate street level storefronts. Through clear branding and strategy, it connected back to our parent company's clients by offering a service that activated underused space, increased dwell time, and fostered community connection.

A flexible visual identity system built to support and expand with an evolving outreach off-shoot.

I created a branding evolution that felt distinct yet connected to the parent company, building a sense of familiarity and community across all initiatives.

Pink Oyster Mushrooms

1.

Case Study #1

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Desert Cave Retreat
Glass Art Cube
Glass Art Cube
Pink Oyster Mushrooms

1.

Case Study #1

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Desert Cave Retreat
Glass Art Cube
Glass Art Cube

Our Features

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