Thoughts & Practice
by Chloe DuBois
Biophilic and Salutogenic explorations from a flow-oriented creative
Creative Strategy, Communication Design, Experiential & Spatial Innovation




Well-being & Creativity
With a background in fine arts and a career at the intersection of biophilic design and experiential marketing, I bring a unique perspective to every project. My education in Interrelated Media at MassArt shaped my passion for creating environments and experiences that help people achieve a sense of well-being. I’ve always been drawn to the interplay between art, architecture, and nature, finding ways to craft spaces that feel dynamic and intentional.
In my work, I compile and share design research, consult on public and commercial projects, and lead public art and outreach initiatives. At the heart of it all is my belief in our innate connection to nature and the power of design to foster wonder and connection. I’m a creative strategist who thrives on exploring new ideas and is endlessly inspired by the outdoors.
Fine arts education
Professional experience in events & production, graphic design & marketing
Design, aesthetic & well-being research
Currently designing & educating for Cityscapes focussing on the benefits of nature in the built environment

Living FerNature
The fusion of nature and function - plantable tables for commercial spaces

Experience Branding
Print and digital collateral for outdoor-focused lifestyle events

Immersion Rooms
Using Biophilic Design principals and nature immersion to craft rooms dedicated to respite and rejuvenation

Botanical Trade Show Booth
Spacial and graphic design for a booth at the AIA 2024 Conference in Washington DC

Biophilic Design Education
Certified continuing education material for designers and architects
Thoughts & Ideas
Why do creative acts feel as inherent as a tree's need to grow towards the sun?
Why are we adapted towards our emotions and modes of expression in the way we are?
What can small moments of aesthetic pleasure teach us about the nature of our planet?
I'm exploring writing as a medium for understanding these overwhelming questions that constantly permeate my curiosity.

